Company Plan
 

Company Overview

Our coffee shop business began its life before the explosion of interest in chain coffee shops, and we feel that throughout this explosion of interest our company has remained well positioned to succeed.  

In fact, we lost very little business with the opening of a large coffee shop chain down the street, and in fact our current level of business is higher than before that shop opened its doors. We feel that it is our unique environment that has allowed us to compete so effectively against these larger rivals.

An integral part of our coffee shop business strategy has always been to provide locals and visitors alike with a comfortable place to hang out and enjoy a refreshing beverage.

Part of our appeal focuses on the inclusion of special features, such as reading areas, computer access stations and special listening stations for our customers to enjoy.

Objectives

As our company has continued to grow, so too have our objectives and goals for future growth.  We believe that the coffee shop business models we have employed in our original coffee shop are repeatable, and we intend to use our past experience to create additional coffee shops in different areas of our region.  

Despite the prevalence of chain coffee stores, we feel that our area is underserved with high quality independent coffee shops, and we intend to help close the gap between what is available and what is desired.

We also intend to grow our business by continuing to introduce new and exciting coffee drinks and other beverages, both hot and cold.  

The introduction of frozen coffee drinks has been highly successful, and we intend to build on the success of those offerings in order to expand our menu and continue to grow our business.