Marketing Plan
 

Our marketing strategy has been focused on a number of important and potentially lucrative local venues, including large local employers, local schools and colleges and those interested in purchasing gourmet coffees for brewing at home.

The introduction of a line of freshly ground gourmet coffees from around the world has been a major boon to our bottom line, and we intend to grow that part of our marketing program aggressively.

A big part of the marketing campaign for our coffee shop business has also been to advertise aggressively in the local newspaper, particularly in the local section and the weekend insert.

In addition to our regularly purchased newspaper ads, we have been able to convince the local editor of our newspaper to produce several stories about our coffee shop business.

This coverage has been invaluable to the growth of our business, and we continue to pursue and take full advantage of these unique opportunities.

In addition to our regular newspaper advertising, we used an aggressive campaign of promotional flyers when we first opened our business, and this strategy proved to be a winning one.

In fact, the success of the coupons we included with our flyers led us to include a number of similar coupons in our local telephone directory.  These coupons also served us well, and we intend to use this type of marketing strategy to its maximum effect going forward.