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Construction Business Plan Sample
Marketing Plan
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Our construction business has been very aggressive in the
marketing of our products and services, and we have worked
aggressively with local real estate agents to provide them with
information about the homes we build and about the quality of our
company. |
We are also working aggressively with local land owners and
building developers to grow our business and expand our area of
operations. |
We feel that the region in which we do business is still
underserved, and we continue to focus on finding those areas of
the region that can benefit from additional development.
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We run regular advertisements in industry specific trade magazines
in order to get the most benefit from our marketing dollars.
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We have found that these industry specific advertising sources
provide us with a better response rate and a better return on
expenditures than more traditional and more general advertising
venues. |
We also advertise regularly in publications aimed at the real
estate agent market, and we have found that this marketing
strategy has paid big dividends as well. We have remained focused
on this part of the industry, and we continue to grow this
marketing campaign. |
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